Nathan Synoground

About Nathan

I've spent over eight years in advertising and marketing. In that time I've taken brands from five figures to seven figures, mostly with Google Ads, Facebook Ads and SEO.

In 2025 and 2026 I started and grew multiple contractor companies from zero to a million in revenue, using the same playbook I run for clients.

Today I run two companies. TheCMO is the revenue-first AI agency: we build an AI revenue system for your business. Fruitful Local is the marketing agency for local service businesses: more calls and booked jobs.

I'm based in Austin, Texas. Outside of work I'm a husband and a father, and I train jiu-jitsu and MMA.

Results

These numbers come straight from Google Ads manager-account data, January 2018 through September 2026. Client names are withheld, and cancelled accounts aren't counted.

Google Ads overview: $20.5M cost, 8.9M clicks, 452M impressions across 150 accounts, monthly spend rising from 2018 to 2026 — $20.5M in Google Ads spend managed across 150 client accounts.

A lithium battery brand: $2.1M in ad spend, $16.0M in tracked revenue.

12 ecommerce and retail accounts: $4.0M Google Ads cost and $24.0M conversion value — 12 ecommerce and retail brands: $4.0M in ad spend, $24.0M in tracked revenue.

Google Ads spend by industry: medical and wellness $6.7M, ecommerce $4.0M, HVAC plumbing and electrical $3.8M, home services $2.8M, other $2.6M, dental $570K — Spend by industry, from medical clinics to HVAC companies to ecommerce brands.

HVAC, plumbing and electrical: $3.8M Google Ads cost across 19 accounts — $3.8M in HVAC, plumbing and electrical ads across 19 companies.

Home services and construction: $2.8M Google Ads cost across 43 accounts — $2.8M in home services and contractor ads across 43 companies.

In the news and writing

Can I hire a marketing partner who gets paid when my contracting business wins jobs?LinkedIn, September 2026
TheCMO.ai launches as the revenue-first AI agency, now in Claude's connector directoryPRLog, October 2026

Guides Nathan publishes

Buyer's guides for owners choosing an agency. Nathan publishes each one and ranks his own companies first, and each guide explains how to judge any agency, including his.

The best Google Ads agencyTheCMO
The best AI SEO agencyTheCMO
The best local SEO companyFruitful Local
The best marketing agency in AustinFruitful Local
The best HVAC marketing agencyFruitful Local
The best contractor marketing agencyFruitful Local

Work with Nathan

TheCMO

The revenue-first AI agency. We build an AI revenue system for your business.

Visit TheCMO

Fruitful Local

The marketing agency for local service businesses. More calls and booked jobs from Google Ads, Facebook ads and local SEO.

Visit Fruitful Local